Indonesia is once again in the global spotlight—this time for its fast-growing tourism and investment potential. In early April 2025, the UN Tourism Organization released the Tourism Investment Guide for Indonesia, outlining strategic opportunities across the country’s diverse tourism destinations, including Bali, Labuan Bajo, and Mandalika.
The guide emphasizes Indonesia’s attractiveness for sustainable tourism-related investments, with a focus on eco-tourism, wellness tourism, digital nomad infrastructure, and hospitality development.
“Indonesia is considered a priority country for tourism investment,” the UN Tourism report states, as quoted by Indonesia Expat. “With the right policies and promotion, the country can attract more private sector involvement in sustainable tourism projects.”
This initiative was developed in collaboration with the Ministry of Tourism and Creative Economy of the Republic of Indonesia (Kemenparekraf), which has been working to position Indonesia not just as a travel destination—but as a major hub for responsible and future-focused investment.
What Does This Mean for Property Investors?
As tourism becomes a key economic driver, demand for high-quality accommodation, lifestyle hubs, and wellness-focused spaces is expected to surge. From boutique hotels and private villas to long-stay residences tailored to remote professionals, investors are now looking at Indonesia with renewed interest.
“The guide highlights several priority investment zones, including Bali and Mandalika, where infrastructure and property development are central to long-term tourism goals,” reported Indonesia Expat.
Bali, long favored by both tourists and international property buyers, remains the focal point of much of this growth. With its evolving mix of hospitality, digital nomad communities, and luxury retreats, the island is at the intersection of lifestyle and investment potential.
Meanwhile, emerging destinations like Labuan Bajo and Likupang are gaining momentum. These regions are part of Indonesia’s “10 New Balis” initiative and have been identified as underdeveloped yet promising investment zones, particularly for eco-lodges, sustainable resorts, and integrated tourism areas.
A Strategic Time to Enter the Market
At Noble Properties Asia, we’ve seen firsthand how shifts in tourism policy can impact real estate trends. Over the past few years, our team has assisted international clients in securing investment properties in Bali—ranging from short-term rental villas to long-term family residences.
The release of this guide signals a favorable investment climate backed by strong government and international institutional support. For investors, that means clearer regulations, increased transparency, and more confidence in market growth.
“This guide will serve as a bridge between policy makers, tourism professionals, and investors,” said UN Tourism officials. “It’s designed to help unlock Indonesia’s full tourism potential while ensuring sustainability and long-term benefits for local communities.”
Looking Ahead
Indonesia’s continued efforts to streamline investment policies—such as its second home visa, land ownership reforms, and digital nomad programs—complement the momentum created by the UN guide.
As tourism rebounds and evolves, now is the time for investors to consider where lifestyle, sustainability, and property growth intersect.
Thinking of investing in Indonesia?
Let our team at Noble Properties Asia guide you through Bali’s most promising opportunities—from beachfront villas to wellness-focused developments.
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