Indonesia continues to be a top destination for international travelers, with foreign tourists spending an average of Rp22.86 million (approximately $1,470 USD) per visit in 2024, according to a report by the Central Statistics Agency (BPS). This spending figure highlights the significant economic impact of tourism and the opportunities it presents for businesses catering to expatriates and visitors.
According to Indonesia Expat, tourism remains a key driver of Indonesia’s economy:
“Foreign tourists spent an average of Rp22.86 million during their stay in Indonesia, reflecting strong tourism growth and increased spending across various sectors.” (Indonesia Expat, Foreign Tourists Spend an Average of Rp22.86 Million in Indonesia, BPS Reports for 2024)
This trend underscores Indonesia’s appeal as a premium travel destination, particularly for Bali, Jakarta, Lombok, and other popular regions.
Where Do Tourists Spend Their Money?
The report highlights that spending by international visitors is diverse, covering accommodation, food, entertainment, and transportation. The main areas of expenditure include:
- Accommodation – Luxury hotels, private villas, and boutique resorts are popular choices among high-spending tourists.
- Dining and Entertainment – Fine dining restaurants, beach clubs, and nightlife spots see significant spending.
- Shopping – Tourists purchase local handicrafts, designer brands, and souvenirs in key shopping districts.
- Travel and Transportation – Flights, private drivers, and car rentals contribute to overall expenses.
- Experiences and Attractions – Many visitors spend on scuba diving, cultural tours, wellness retreats, and adventure activities.
Jakarta’s Role in Tourism Spending
While Bali remains Indonesia’s most visited destination, Jakarta is also a key hub for international travelers, particularly for business, luxury shopping, and fine dining.
Tourists in Jakarta often:
- Stay in five-star hotels and serviced apartments.
- Dine at Michelin-star restaurants and premium cafes.
- Shop at high-end malls such as Plaza Indonesia, Pacific Place, and Grand Indonesia.
- Experience cultural attractions like Kota Tua, Museum MACAN, and Ancol Dreamland.
What This Means for Expats and Investors
The increase in tourism spending reflects strong consumer demand and opportunities for businesses catering to expats and international visitors.
- Booming Real Estate and Rental Market
With more high-spending tourists, demand for luxury rentals, serviced apartments, and vacation homes is rising, especially in areas like Bali, Jakarta, and Lombok. Investors looking to enter the property market can benefit from this growing demand for premium accommodations.
- Increased Opportunities for Hospitality and F&B Businesses
The hospitality sector—including hotels, villas, restaurants, and bars—is experiencing steady growth. Entrepreneurs and expats investing in boutique accommodations or food & beverage businesses can capitalize on this expanding market.
- Stronger Economic Growth and Job Creation
With more spending from international visitors, local businesses, tourism operators, and service providers are benefiting from job creation and increased revenue. This also enhances Jakarta’s appeal as a destination for expat professionals and entrepreneurs.
Looking Ahead: Will Tourist Spending Continue to Rise?
Indonesia’s tourism sector is expected to grow further, driven by:
- Visa-free travel policies for select nationalities.
- Improved infrastructure, including new airports and roads.
- Luxury resort developments in Bali, Lombok, and Labuan Bajo.
- Increased international flight routes to Jakarta and Bali.
For expatriates, business owners, and property investors, this positive tourism trend presents exciting opportunities. Whether you’re considering real estate investments, opening a business, or exploring Indonesia as a long-term destination, now is a great time to take advantage of the country’s expanding tourism economy.
For further details on the latest tourism trends, read the full report on Indonesia Expat.
Source:
- Indonesia Expat. “Foreign Tourists Spend an Average of Rp22.86 Million in Indonesia, BPS Reports for 2024.” Available at: https://indonesiaexpat.id/news/foreign-tourists-spend-an-average-of-rp22-86-million-in-indonesia-bps-reports-for-2024/